Privacy Policy

1. Introduction

Known Click Technologies Private Limited (CIN: U62090GJ2025PTC164167) ("KnownClick", "Company", "we", "us", or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, store, share, and protect information when you visit our website at https://knownclick.com, use our services, or interact with us in any way.

By accessing our website or using our services, you consent to the collection, use, and processing of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or services.

This Privacy Policy complies with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 of India, and incorporates principles consistent with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) where applicable to our international visitors.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

• Contact information: Name, email address, phone number, company name, and job title when you fill out contact forms, request consultations, or subscribe to our communications.
• Project information: Details about your business, project requirements, budgets, timelines, and preferences shared during consultations, proposals, or project engagements.
• Account credentials: Platform login details (such as Google Ads, Meta Business Manager, hosting accounts, CMS accounts) that you provide to us for the purpose of delivering our services.
• Payment information: Billing details, invoicing information, GST numbers, and payment-related data. Note: We do not directly store credit card or bank account numbers. Payment processing is handled by secure third-party payment processors.
• Communication data: Content of emails, messages, chat conversations, and any other communications between you and KnownClick.
• Feedback and surveys: Responses to surveys, reviews, testimonials, or feedback you provide about our services.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage information through cookies, tracking pixels, and similar technologies:

• Device information: Browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, and device identifiers.
• Usage data: Pages visited, time spent on each page, click patterns, scroll depth, navigation paths, referring URLs, exit pages, and timestamps of visits.
• Network information: IP address, approximate geographic location (city/country level), internet service provider, and connection type.
• Performance data: Page load times, interaction delays, and other Core Web Vitals metrics to help us optimize website performance.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Advertising platforms: Conversion data, audience insights, and campaign performance metrics from Google Ads, Meta Ads, and other advertising platforms.
• Analytics providers: Aggregated and anonymized usage patterns and demographic data from Google Analytics and similar services.
• Social media platforms: Public profile information when you interact with our social media pages or ads on platforms like LinkedIn, Instagram, or Twitter/X.
• Business partners: Referral information from business partners or affiliates who refer clients to us.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

• To provide, maintain, and improve our services, including web design, development, advertising management, and other digital services
• To communicate with you about projects, deliverables, timelines, and service-related matters
• To process payments and manage billing
• To provide customer support and respond to your inquiries

3.2 Analytics and Website Improvement

• To analyze website traffic, user behavior, and engagement patterns to improve our website experience
• To monitor and optimize website performance, speed, and Core Web Vitals
• To understand which pages, content, and features are most valuable to visitors
• To identify and fix technical issues, errors, or bugs
• To generate aggregated, anonymized reports about website usage trends

3.3 Advertising and Marketing

• To measure the effectiveness of our advertising campaigns across platforms (Google, Meta, YouTube, LinkedIn, and others)
• To create and manage remarketing and retargeting audiences for serving relevant ads to previous website visitors
• To optimize ad targeting, bidding strategies, and campaign performance
• To track conversions (form submissions, phone calls, page visits) originating from paid advertising
• To create lookalike/similar audiences on advertising platforms to reach potential clients similar to our existing visitors
• To send you marketing communications about our services, case studies, and updates (only with your consent, and you may opt out at any time)

3.4 Legal and Compliance

• To comply with applicable laws, regulations, and legal processes
• To protect our rights, property, and safety, and that of our clients and users
• To detect, prevent, and address fraud, security threats, or technical issues
• To enforce our Terms and Conditions

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. This section explains what they are and how we use them.

4.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand usage patterns, and enable certain functionalities.

4.2 Types of Cookies We Use

4.3 Third-Party Tracking Technologies

We use the following third-party tracking technologies on our website:

• Google Analytics 4 (GA4): Collects anonymous usage data to help us understand how visitors interact with our website. Data is processed by Google LLC. Google Privacy Policy
• Google Tag Manager: Manages the deployment of tracking scripts and tags on our website. Does not collect personal data on its own but facilitates other tracking tools.
• Google Ads Conversion Tracking: Tracks conversions from Google Ads campaigns to measure advertising effectiveness. Google Ads Policy
• Google Ads Remarketing: Enables us to show targeted ads to previous website visitors across Google's advertising network.
• Meta Pixel (Facebook Pixel): Tracks user actions on our website to measure advertising effectiveness on Facebook and Instagram, and enables remarketing to previous visitors. Meta Privacy Policy
• Meta Conversions API: Server-side tracking that sends conversion events directly to Meta for improved advertising attribution.
• YouTube Tracking: When embedded YouTube videos are present, YouTube may set cookies for analytics and advertising purposes. YouTube Privacy Policy
• LinkedIn Insight Tag: Tracks conversions from LinkedIn Ads and enables remarketing. LinkedIn Privacy Policy

4.4 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may affect website functionality. You can also opt out of specific tracking services:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ads Settings
• Meta (Facebook): Facebook Ad Preferences
• General opt-out: Digital Advertising Alliance Opt-out

5. Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our business and delivering services, including:

• Cloud hosting and infrastructure providers
• Email and communication platforms
• Payment processing services
• Analytics and advertising platforms (Google, Meta, LinkedIn)
• Project management and collaboration tools
• Customer relationship management (CRM) systems

These providers are contractually obligated to use your information only for the purpose of providing their services to us and are required to maintain appropriate security measures.

5.2 Advertising Partners

We share anonymized or pseudonymized data with advertising platforms to:

• Track and measure advertising campaign performance and conversions
• Create custom audiences for remarketing purposes
• Create lookalike audiences to reach potential clients
• Optimize advertising delivery and targeting

5.3 Legal Requirements

We may disclose your information if required to do so by law, legal process, or governmental request, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

5.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change and the choices you may have regarding your information.

6. Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption: All data transmitted between your browser and our website is encrypted using TLS/SSL (HTTPS).
• Access controls: Access to personal data is restricted to authorized personnel only on a need-to-know basis.
• Secure infrastructure: Our servers and applications are hosted on secure, professionally managed infrastructure with regular security updates.
• Regular audits: We regularly review and update our security practices and procedures.
• Data minimization: We only collect and retain information that is necessary for the stated purposes.

While we take every reasonable precaution to protect your data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your information.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:

• Client project data: Retained for the duration of the engagement and for up to 3 years after project completion for support, warranty, and reference purposes.
• Contact form submissions: Retained for up to 2 years from the date of submission.
• Analytics data: Google Analytics data is retained for up to 26 months (configurable in GA4 settings).
• Advertising data: Advertising conversion data and audience data are retained in accordance with the respective platform's data retention policies.
• Financial records: Retained for up to 8 years as required by Indian tax and accounting regulations.
• Communication records: Retained for up to 3 years from the last communication.

When personal data is no longer needed, we will securely delete or anonymize it in accordance with our data retention procedures.

8. Your Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

• Right to access: You may request a copy of the personal information we hold about you.
• Right to correction: You may request that we correct any inaccurate or incomplete personal information.
• Right to deletion: You may request that we delete your personal information, subject to certain legal obligations and legitimate business interests.
• Right to restrict processing: You may request that we limit the processing of your personal information in certain circumstances.
• Right to data portability: You may request that we provide your personal information in a structured, commonly used, and machine-readable format.
• Right to object: You may object to the processing of your personal information for direct marketing purposes or based on legitimate interests.
• Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• Right to opt out of marketing: You may opt out of receiving marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.

To exercise any of these rights, please contact us using the information provided in Section 13 below. We will respond to your request within 30 days.

9. International Data Transfers

Your information may be transferred to and processed in countries other than India, including the United States and other countries where our service providers (such as Google, Meta, and cloud hosting providers) maintain servers and facilities.

These countries may have data protection laws that differ from the laws of your country. When we transfer your information internationally, we take appropriate safeguards to ensure that your information receives an adequate level of protection, including relying on standard contractual clauses and the privacy frameworks of our service providers.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information from our systems.

11. Third-Party Links and Services

Our website may contain links to third-party websites, platforms, and services that are not operated or controlled by KnownClick. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for the privacy practices, content, or security of any third-party websites or services.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically for any changes.

Your continued use of our website or services after the posting of changes constitutes your acceptance of such changes.